Roar Energy Concept

about this project

This project was part of the “Design Blast 2024” competition assigned by Factory LLC. Within a group, my two partners and I were tasked with creating a brand new natural energy drink line called “ROAR Energy.” Within this new product, we created an all-new sub-brand logo, can designs with new flavor ideas, along with a variety pack, product display pages, social media posts, and a gift box with added goodies. With the already existing ROAR Organic and its target audience of health-conscious, active young adults and millennials who value hydration with great taste and nutrition in mind, we carefully designed all the materials in a way that embodies the vibrant, eye-catching, cohesiveness that the brand and its audience are both known for.